Communication plays a vital role in every aspect of our lives, both personally and professionally. Without clear and concise communication the chances of issues arising are significantly higher as there is no clear understanding of expectations.
In business, you should ensure your communication with all stakeholders including employees, clients and suppliers is always constant, clear and truthful. In doing so you’ll find your relationships will become significantly stronger, you’ll work better as a team and ultimately the business will grow.
There are several benefits to improving your communication in different areas of your business which include the following:
Throughout the sales process
From the moment you meet potential leads your sales consultants should be honest and truthful about your business, its products and what you can deliver. Setting realistic expectations in the early stages of your meetings can save a lot of grief further down the track; you’ll find complaints will decrease as you’re more likely to meet the client’s expectations. The expectations you set can be related to:
- Build time
- Frequency of communication
- Site visits
Throughout the building process
If the client decides to proceed and build with you then your communication has never been more important. We continuously highlight how imperative it is for a client to find a builder they can trust with the biggest investment they will ever make. If they’ve decided to trust you it’s important you deliver what’s been promised and keep them informed about the home’s progress. What may seem insignificant to you can mean the world to your clients, ideally you should be providing weekly updates on progress as this provides peace of mind and can help minimise communication barriers.
If any issues arise during the construction of the home your client should be made aware. They’re more likely to be grateful and understanding of the situation than become upset and make complaints. It’s also important you keep a record of all your communication with your clients to ensure you have written proof of all that has been discussed and agreed.
Employers should ensure communication with their team is always clear and truthful from the recruitment phase and throughout the length of their employment. Like the initial stage of the sales process, employers should be clear on the position being offered and the expectations of the team member. If you are honest about the offering you will find the employee will be significantly happier and ultimately more productive once they begin working.
Employers and business owners should aim to always be honest with their team; while sometimes information must remain confidential it’s important you keep them informed. A team who is informed will feel a greater connection to the business and its goals and will work harder to achieve great results. This will also improve the overall corporate culture of business by creating a more positive workplace.
Suppliers and trades
Constant communication with your suppliers and trades will assist in a smoother building process and minimise issues. It again comes down to expectations – what do you both expect from one another? If this is clear from your initial meetings you’ll find things become a lot smoother further down the track. When creating new deals with suppliers again it’s important you are clear on what you can deliver in terms of sales as this can impact their business. Your tradespeople should be aware of the workload and timeframes for each home to assist in their personal project management.
A simple phone call, email or weekly meeting can make all the difference to your business and earn you a lot of respect with your various stakeholders. By implementing efficient and effective communication strategies you may find the business’ reputation will blossom and your team will be more satisfied within the workplace.