When setting up a new business there are countless major projects you need to complete before it’s time to open your doors for business. Signage, uniforms, bank accounts, ABNs, domain names and benchmarking are just a few things that require special attention. These steps are vital to the opening of your business however we can sometimes get so caught up in these tasks we forget the little things, and they DO matter.
What do we mean by ‘the little things’?
‘The little things’ are the tasks we often forget when in the process of starting a business simply because they seem insignificant at the time, however when it comes to opening you may find yourself stressing because you’ve neglected these small tasks.
By putting some time aside to focus on the basics in your business you’ll be saving a lot of time and grief once your doors open, it pays to be organised.
What is included in ‘the little things’?
That depends on you, your business and how you want to be perceived by your customers. If you want to be a welcoming and comfortable business, you may want to have some refreshments available for your customers. If you want to show the ‘human side’ you may have a charity tin in the office, it’s all up to you.
Some tasks we believe are extremely important are:
- Ensuring you have the right programs and software – this will make business a lot easier further down the track, particularly when updating or sending documents.
- Investing in some quality furniture and décor such as couches, new desks, outdoor furniture (if you have a nice balcony or patio), plants, pictures or photos etc.
- Organising basic stationary – pens, paper, staplers, highlighters, folders, plastic pockets etc. Having these items handy will help smooth your processes when meeting with clients. Customers don’t like to see a business scrambling for things, especially when they’re looking for someone to build their house.
- Taking the time to organise your desk/shopfront – organisation is an important skill in business, if you know where everything in your shopfront is you will never look unorganised or unprepared.
- Purchasing basic refreshments – a simple glass of water and some mints on the table can make a customer feel welcomed in your shopfront.
The reality is…
FIRST IMPRESSIONS DO MATTER.
What does your shopfront say about you?
A clean, tidy and welcoming shopfront will set your brand image and reputation – a major asset to the business.
A messy, dirty and old shopfront will say a lot about your organisation and the quality and craftsmanship of your work – a reputation you really don’t want to have.
We know word-of-mouth is extremely powerful nowadays and one customer’s bad experience can really taint a business, don’t let the little things be your downfall.