Challenges, they’re daunting and never something we want to look into but something that is foolish to ignore. The purpose of analysing potential road blocks is simple; it allows you to be prepared. When it comes to building your business and pursuing a dream you want to ensure you’ve taken every step possible to succeed. You wouldn’t buy a car without checking the engine and you shouldn’t start a business without considering the challenges.
If you’re thinking of starting a business or franchise the challenges are endless, but not impossible. You consider the initial challenges; ‘how am I going to afford this?’ ‘Who can help me with my business plan?’ ‘Is there a big enough customer base?’ etc. However it’s the long term challenges that are often overlooked until it’s already too late, then you can find yourself in a pit of despair unsure how to resolve the issue.
Start-up professional Martin Zwilling’s article ‘Five long-term challenges of starting a business’ was published on Business Insider and discussed just five of the many challenges involved in business. While Zwilling only focused on the struggles of the business owner, he managed to hit the nail on the head in terms of the considerations required when starting up alone.
Let’s further analyse some of the points he addressed:
- The daily job grind:
- Business owners can’t just take days off as they please, those vacations won’t begin
- Be there EVERY day; you need to be the number one supporter of your business,
- The skillset:
- The ‘jack of all trades’ era is over.
- You’ll need to be across a range of funtions in the business, ask yourself this:
- Are you a marketing genius?
- Are you a sales guru?
- Are you familiar with current legislation that may affect you?
- Consider the solutions, where will you find your support system?
- Formal training courses:
- Many businesses tend to encourage their employees to attend training courses or
- The Australian Bureau of Statistics reported that innovative-active businesses with information sessions that could improve their skills. 200 or more employees had 50.7% of expenditure dedicated to training, the second highest priority behind the acquisition of machinery, equipment or technology.
If your competitors have their plans executed, their processes in place and that expenditure dedicated to training then where does that leave you? Courses are not hard to find and are a worthy investment.
Our franchisees are supported throughout the life of their business; we provide assistance in starting up, managing, operating and marketing the business. They have the opportunity to attend numerous training programs on a variety of business services, which they’ve found highly beneficial. All that is required from them is the passion and drive towards providing a quality service.
Working within a support office myself I receive feedback from franchisees gracing the assistance and advice they’ve received. As builders they’re experts in their field who then have sales, building, marketing, safety and management support, establishing a business that unites a range of specialists determined to achieve the business goals.
Adam Sturt Testimonial
It is imperative our franchisees have the tools to succeed with the freedom, drive and will to accomplish their goals.
For more information about our support services for Hotondo Homes’ franchisees visit franchise.hotondo.com.au.