We often discuss the importance of relationships in business, whether they are between you and your employees, suppliers, customers or even the outside community, but what about other businesses affecting your industry?
Why are they important?
There are many services your client will require before they can walk in the door of their new home. Banks, real estate agents and the local government are just a few bodies your client will have contact with during the building process. By creating a mutually beneficial relationship with these bodies you can work together to support one another’s goals.
A few examples of mutually beneficial relationships include:
- Land developers and sales agents – developers and agents have land they need to sell. You can work with them to create house and land packages or develop promotions together so you receive the sale and they sell the land.
- Real Estate Agents – like developers, they have land to sell and client’s needs to address. By creating a relationship you’re providing details about your brand which is useful when they meet new clients and creates opportunities to develop and sell house and land packages.
- Government bodies (councils etc.) – having a relationship with local government will provide you with an insight of what is required in each phase of the building process. This knowledge will ease the process for both you as an informed builder and the council. Creating that positive relationship can also assist your clients and is often appreciated.
Creating the relationship
Start by introducing yourself and provide some information about you, your business and your services. You may even choose to provide some collateral for reference. Get involved in networking events such as local council or business meetings. Organise your own meetings or networking events and become familiar with other local businesses in your community.
When you have exciting events or promotions coming up, such as display openings, community events or sponsorships, get in contact with those businesses and ask if they’d like to be involved. Again, these relationships are MUTUALLY beneficial and can add value for both parties.
Hotondo Homes works with our builders to establish relationships and provides guidance on maintaining them. We work closely with some of Australia’s most well-known sales agents and land developers.
Our builders utilise their relationships in a number of ways including show promotions, opening homes to the public and creating house and land packages.