Transparency can sometimes be seen as an outdated notion, particularly in business, as embellishing or even hiding the truth may seem like a good way to improve your company’s image. This could not be further from the truth. Transparency plays a key role in your brand’s character and will undoubtedly benefit you and your business. […]
Every industry will have a certain ‘busy’ season where sales and enquiries boom as a result of the particular timing. Retailers see massive influxes during June and December due to the stocktake and holiday seasons. For builders, our busy season can vary however there is one thing you can guarantee. January will always see an […]
The comfort zone is your safe place – a familiar place where you remain in control and are able to freely go with the motions and follow what has worked in the past. However, staying in your comfort zone can actually become a very dangerous place, particularly if you want to see change or growth. […]
Being part of a national building franchise has countless benefits including support systems, access to designs and supplier partnerships. One major benefit to joining a franchise system is the marketing and branding you suddenly become a part of. Like many things, power becomes stronger when you’re working together – in this case that power is […]
Any successful business owner knows how important cash flow is to their business and how variances can disrupt these figures. As builders your job costs can ultimately grow or destroy your small business. It’s vital you keep on top of each project and minimise variances for any chance of survival. How do variances add up? […]
Sales consultants can sometimes find themselves in a slump. The biggest challenge is pulling yourselves out of this when it happens. There are a number of reasons we fall into slumps, here’s how to avoid getting stuck!
When you’re first starting a business creating a budget may seem like the last thing on your mind. Unfortunately it usually gets pushed back along with the other paperwork that is actually vital to your business’ survival and growth. The reality is an updated and truthful budget will facilitate business expansion and ease the pressure […]
In 1977 Sam Cimino was part of the second group of people ever to complete a marketing course at Monash University. Once he had the degree and came to the realisation marketing positions were extremely limited at the time, he took a job at the Australia Paper Mill working night shift to avoid going on […]