Transparency can sometimes be seen as an outdated notion, particularly in business, as embellishing or even hiding the truth may seem like a good way to improve your company’s image. This could not be further from the truth. Transparency plays a key role in your brand’s character and will undoubtedly benefit you and your business.
Where does it start?
Transparency can be instilled in almost every aspect of your business. From your logo, to your business name, values, operations and even internally. If transparency is a value you are committed to, it is best to implement it from the very beginning.
Define who you are
Firstly, clarify who you are as a business. Ask yourself the following questions.
- What is the purpose of your business?
- What are your limitations?
- What level of service will you deliver?
- Who will you target?
Second, define your brand’s persona.
- What are your business values?
- What is your mission and vision?
The answers to these questions will help build the foundation of your business’ personality and image. This should then be communicated throughout every area OF the business. While it may not seem like it, all this information is setting your potential customer’s expectations and will affect whether or not they choose to even contact you.
In your business
As mentioned earlier, you will need to implement transparency in a number of areas of your business.
– With your customers
By being honest and clear through your marketing and sales process you will be able to establish realistic customer expectations. Always advertise and market what is within your capabilities to ensure the right people are coming to you for the right reasons. When you meet with potential clients take the time to discover their needs, then determine and explain how you can address this. If a customer chooses to proceed, you’ll need to maintain clear communication throughout the process of their build. If there are any delays or issues, be honest and tell them why it has happened and how long the delay may be. These small steps will edge you closer and closer to delivering a positive experience to your customers.
– With your internal team
Your team will become the biggest asset to your business. The right people will help surge you to overwhelming success, however how you choose to manage them can impact how they will work and their level of productivity. Transparency becomes a key factor in this area. The majority of employees will appreciate honesty from a management team as they feel included and valued in the business. This will also help establish a positive corporate culture. There will always be some information that cannot be shared with your team, which is completely understandable, however when there is information that should be known by your team, ensure that it is.
– With your business partners (suppliers etc.)
Again, transparency becomes a crucial aspect in helping establish and develop your relationships with other businesses. Be clear about your needs and expectations to ensure both parties are on the same page. It’s best to partner with like-minded businesses to avoid any conflict of interests and create a smooth relationship that can last for years.
Are you ready to take the next step and own your own business? Get in contact with us now to learn more about franchising with Hotondo Homes here.