When searching for a potential franchise you need to ensure you share the same values and fundamentals in order to create a successful partnership. Like any business, the franchise will have defined who they are and what they stand for. This will filter through every aspect of the business including management, operations and marketing.
“Values: Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable.”
As the franchise continues to grow, the values become fundamentals throughout the business and particularly in the franchise recruitment process. The franchisor will begin to seek and sought candidates who will share these ideals. In doing so, they will increase the possibility of creating a successful partnership.
- Quality service
- Honesty and integrity
It is these values that will flow right through the policies and procedures each individual franchise will be required to follow.
If your values do not align
If a franchisee does not share the same values as a franchisor you can almost guarantee there will be a rocky relationship. With fundamentals not levelling out, the franchisee will find it difficult to follow the franchise system. Challenges will arise as:
- The expectations of each party will not be met
- The franchisee will find it difficult to ‘fit in’ with other members of the network
- The franchisee may not approve or follow all aspects of the franchise system which will impact their success
If your values do align
If you share the same values as the franchisor, you will find yourself a match made in heaven! With both parties in agreement on business ethics and operations, the franchise system should assist the individual in reaching their full business potential. The franchisor and franchisee will complement each other perfectly!
If you’d like to learn more about franchising with Hotondo Homes get in contact with us now by clicking here.