Being part of a national building franchise has countless benefits including support systems, access to designs and supplier partnerships. One major benefit to joining a franchise system is the marketing and branding you suddenly become a part of.
Like many things, power becomes stronger when you’re working together – in this case that power is the brand. The more people within a system, the more exposure for the brand. As part of a franchise’s marketing, you’ll have the opportunity to participate in national promotions. This is a great way to incentivise clients, further spread your message and continue to drive the brand in your local area.
Read more about the benefits of promotions in: 3 reasons you should invest in promotions
Our latest campaign is the perfect example of how our members are using the network to grow their business.
Our latest ‘Hot Bonus’ offer is being publicised in radio, television and online throughout Australia. These ads are reaching hundreds and thousands of people who are seeing the Hotondo Homes’ logo, brand and most importantly, fantastic offer available to customers.
You can check out the latest ad here:
In addition to the heavy marketing on a national scale, local Hotondo Homes builders have the ability to enhance their advertising and marketing in their own community. This can include sending digital newsletters, purchasing ads in the local newspaper or even something as simple as posting flyers in their shopfronts and display homes.
How does this help the business?
In addition to raising the brand’s presence across a wide area, promotions will provide clients with a reason to make an enquiry and even sign a contract – everyone loves something for free.
Have you thought about joining Hotondo Homes but want to know more? Have a chat with our franchise recruitment team by contacting us here.