Knowledge of your local area can be a very powerful asset in business. It can help set you a part from competitors, impact the decisions you make and influence your processes and procedures. How? Because you have an understanding of how your local environment affects your business.
What are the benefits of local area knowledge?
If you’ve worked in a particular area over an extended period of time you would have developed a fair idea about local regulations that impact your business. This can include major factors such as required permits and building standards which can have serious repercussions if not adhered to. An understanding of local regulations can also help ease your business’ processes and procedures.
- Land knowledge
As a builder the type of land in your area can impact the homes you’re able to build. If you’re in an area with sloping land you will either need to have designs that suit or have the right tools to excavate the block. If you don’t have the local area knowledge you may overlook these factors which can incur significant costs further down the track. Your experience in building homes that suit your area will again improve and ease your processes and can also influence clients to build with you.
- The better options for your area
Years of working within a certain area will help you understand the trends within a community. When it comes to building we know the trends change and as a national business we ourselves see the various demands across the states and territories. As a local you can provide your clients with certain advice when it comes to selecting designs and facades as you’ll know what works well in the area. This can be particularly valuable to those who are planning to sell the home in the future or are investing.
- Community presence
One of the major benefits of local area knowledge is the ability to build your presence. As discussed in our previous blog ‘Marketing – how to be the small fish in a big pond‘ local presence plays a significant factor in your overall branding and marketing. If the community knows you’re a local and have been in the area for a number of years you will find it easier to build your reputation.
- The little things
While they may seem insignificant, the little things can really make a big difference to your business. As a local you would have created countless relationships with other community businesses, local council and bodies, and the general community. It’s important you maintain these relationships as they can provide mutually beneficial opportunities and again continue to build your local presence.
Hotondo Homes works with our business owners to build their local area presence and use their knowledge to their advantage. If you’re interested in hearing more about franchising with us visit franchise.hotondo.com.au/join-the-family