You’ll often see large scale businesses hosting countless promotions over time. They’ll offer major discounts or benefits to their consumers in return for their business. However, promotions are not limited to major national brands and should be embraced by small, local businesses too.
Here’s our top 3 reasons small business owners should invest in promotions:
Promotions provide your clients with a reason to buy
Everyone wants something for free whether it’s a luxurious 5-star holiday or a plain green bucket. Offering something for nothing, like a new product or an upgrade, is the perfect sweetener to help drive sales and build your business.
When it comes to something as serious as building a house, clients will not make a decision overnight. They’ll want to meet with the builder multiple times to ensure they’re making the right choice before proceeding with what is possibly the biggest and most important investment of their life. Clients will shop around and try to gain as much information as possible, which is perfectly fine and understandable, however hearing news of a promotion may be enough to bring them over that final barrier and choose you as their builder.
In light of the new offering available you may gain new perspective customers. If your promotion sparks even the smallest bit of interest they will make an enquiry. Once the enquiry comes through you can begin creating your relationship and enticing the client to create a contract with you. It is important to note that a promotion alone will NOT get you a sale. You need to invest time and effort into each and every one of your clients; the promotion is only another tool.
Can enhance your competitive edge
Holding a promotion can help improve your competitive edge. While you should already have a strong point of difference from competitors a limited time promotion can really make your business stand out. In an industry like housing your competitors are likely to hold promotions during busy times. Do your research and ensure your promotion differs from theirs while still adding fantastic value for clients.
Build your client relationships.
Promotions will provide you with opportunities to keep in contact with your current client base and enhance your relationship. You can alert them of the new promotion, bringing you to the top of mind once again while highlighting other exciting news within the business such as new homes or designs. The additional communication will may seem like a little thing however it can make a big difference to your clients. They’ll also appreciate the fact you’re offering something free as it shows you do care and are committed to helping them rather than just taking their money.
Hotondo Homes members are included in two national promotions a year to help build their business. These promotions are organised, coordinated and advertised by the Support Office while local builders promote the offerings from the frontline. In addition to this, builders have the ability to organise their own local promotions.
If you’re interested in joining the Hotondo Homes family contact us now at franchise.hotondo.com.au/join-the-family
If you’d like to take a closer look at our current promotion please visit hotondo.com.au/promotions