It can be quite challenging for a new business to establish a strong brand presence in their local area, particularly if you do not have a strong marketing background. However your brand presence can be vital to your business’ success in the first initial months and years. So, how can you start off with a bang? Take a look at our top 5 tips to establishing a strong brand presence.
Introduce yourself to local businesses
As a local business, you have a unique offering to your customers – you know your area. So do your peers. By meeting and partnering with other local business you will find a number of benefits from simple things like word-of-mouth, to creating promotions and event joint-marketing ventures.
Share your story
Let the public know you’re open for business! Look for opportunities to feature on local radio or in local newspapers as a means advertise yourself and your business. If nobody knows you’re open how can they work with you?
By investing in various signage opportunities, you can again raise awareness that you are in fact open for business! The more people who see your signs, the more awareness you will have in the community. It may sound very simple, but the proof is in the pudding!
Host an event whether that includes an exclusive VIP evening for your suppliers, business partners, trades or a large public event open to the whole community. By making a big song and dance about your launch you are showcasing who you are, what you believe in and what you can offer.
Have a plan!
Possibly the most important tip we could offer, you need a plan! Determine what your initial and ongoing plans for marketing and advertising will be to ensure you continue to grow your brand in your area.
Hotondo Homes’ franchisees have access to a team of marketing experts who assist in coordinating your business’ launch. We assist in graphic design, developing media stories, planning events and creating local area marketing plans to ensure communities know about each and every Hotondo Homes business.
For more information on franchising with Hotondo Homes visit franchise.hotondo.com.au